TBEX Asia 2015 in Bangkok, Thailand: Was It Worth It?

Woohoo! It’s been seven months since the first Travel Blog Exchange (or TBEX) in Asia happened in Thailand. I also used this as an opportunity to revisit a country I fell in love with, reconnect with my blogger persona and at the same time think about life choices as I explore parts of Bangkok, Koh Phanggan and Koh Samui.


For years, I’ve been yearning to attend a TBEX conference. I even registered for the one in Girona only to be threatened with the visa application (long story.. I kind of regret about.). I’ve read tons of blogs regarding how awesome TBEX is, although there are obviously some good and bad points.

So how was TBEX Asia 2015 like?

It took a while before I booked that registration ticket for TBEX Asia. Primarily, I registered because I wanted to reunite with my Kerala Blog Express 2 travel buddies and also meet fellow travel bloggers I’ve been reading for years. It is a good venue to see everyone face to face!

TBEX ASIA is originally designed to be a venue for travel bloggers and travel-related brands/companies so they can work together in the future. It also aims to educate both sides in terms of improving their craft and how they can benefit from it.


Afternoon Barge Cruise in Bangkok
Afternoon Barge Cruise in Bangkok

Honestly, I cannot think of any other perfect host for the first TBEX Asia. We all know that Thailand is #1 in Southeast Asia in terms of tourism and there’s no question about that. During my first Thailand trip, I didn’t really get to explore Bangkok because I only stayed there for border crossing to Cambodiaย and for the impulsive Chiang Mai adventure.

Luxurious barhopping activity in Ratchaprasong District. This one is taken from Red Sky Bar

When the list of Pre-TBEX and Post-TBEX was posted, I was overwhelmed. There’s just too many activities to do in Bangkok! There’s the cooking class which I was keen on taking, the afternoon river cruises, Muay Thai lessons, shopping in Thai markets, food tours, bar hopping night tours and yes, Thai Spa! It’s hard to choose one activity. I’m happy that weeks before the conference, the organizers decided to open more tour options for everyone. I joined five tours!


There were official and unofficial TBEX Asia parties that were organized by various sectors. I wasn’t able to attend to all of them, but those I managed to attend to were massive!

So there’s the TBEX Asia Welcome Party by Travel Massive in Cloud 47. I arrived late due to an earlier dinner appointment.

But I was just on time for the drinking part!

From India to Thailand - Representing Spain, Puerto Rico, Greece, Italy, France and Philippines!
From India to Thailand – Representing Spain, Puerto Rico, Greece, Italy, France and Philippines!

I met up with fellow Filipino bloggers and reunited with my Kerala Blog Express 2 loves. Being on the rooftop drinking, catching up and eventually dancing with these buddies of mine is a moment worth remembering.

I also met some of the bloggers I’ve been chatting/exchange blog comments with like Chris (who I’ve been wanting to talk to during the afternoon cruise trip but I was shy and busy stuffing my face with Thai fruits) and finally, I met Mica, my sister from another country! Apart from the fact that we have the same Nickname, we also share the same surname! (Yes, she’s a Rodriguez too! Can you believe it?!).

I met some interesting bloggers whom I can say I have good connection with (will not mention names anymore – i might miss someone!) . I also saw some bloggers I’ve met previously when they were in the Philippines.


Our very own Loy Krathong celebration. This is my Krathong boat!
Our very own Loy Krathong celebration. This is my Krathong boat!

Unofficial TBEX welcome party and three Pre-TBEX trips after, it’s time for the Official TBEX Asia Welcome Party at the Retro Live Cafe!

With overflowing drinks and various number of Thai dishes to try, I was given the impression that Thailand’s Tourism Board really gave their best to give Travel Bloggers a good experience!



TBEX Conferences comprises of Keynote Speeches, Breakout Sessions, Classes, Speed Networking and Lunch (which I believe is everyone’s favorite part).


I will not write every single session (though I wrote the ones I attended on my physical notebook), but I will share five thing I realized after listening to the speakers:

1. Personal Branding is important. If only I am that patient in reorganizing my blog contents!
2. Pinterest is an effective marketing tool. If only I am patient enough to edit main photos for thumbnails.
3. For some people, travel blogging is serious business. Me? I am 50/50. I’d still prefer to blog using my own natural voice. Sincerity is still key for me.
4. I still have a lot to learn and do in terms of social media.
5. The travel blogging community is alive! You will meet a lot of interesting personalities!

I do not want to bore you much on this part so I will just share this collaborative post about TBEX Asia 2015 by Nisha ๐Ÿ˜‰

SPEED NETWORKING – Meeting with companies


This part is quite similar with Speed Dating, except that there’s no romance involved :p Tourism boards and companies related to travel have their own designated tables where bloggers can talk to them for 10 minutes at most. Bloggers who scheduled appointments in advance gets a sure spot.

To make my first two ‘dates’ safe, I approached Agoda and Skyscanner, which are two companies I’m familiar with. It is important that you bring business cards with you every single time. You’ll never know who you’ll bump to – you can collaborate on something or even hire you for special projects in the future!




The venue for the closing party is ASIATIQUE. As expected, the organizers prepared an impressive set-up in a prime venue. The problem was the limited seats and the humid weather. So hot!

But yey, fireworks!

Some bloggers also complained when they ran out of beers. Time to move to Khao San Road!



The Tourism Board of Thailand organized 10 Familiarization Trips to different parts of Thailand. Fifty selected bloggers will be sent to their destination of choice. I was lucky to be included in the 10th Destination – Discover Island: Samui-Phangan with three gorgeous travel bloggers!

Ours was a luxurious one – we stayed in two of the best luxury resorts in Thailand, enjoyed a different kind of spa experience, visited tourist spots (some quirky), met interesting locals and ate a lot (of course food is always included!). We also tried yoga! I will write a series about this trip soon!



Yep, Mica Rodriguez and Mica Rodriguez in one conference! :D
Yep, Mica Rodriguez and Mica Rodriguez in one conference! ๐Ÿ˜€

– If you’re a newbie travel blogger who wants to learn more on how to improve your craft, I suggest that you give TBEX Asia a try. If you’re already a ‘veteran’, you will still learn a thing or two from the Breakout Sessions. Even if you’re good at something, sometimes you need a bit of inspiration (especially when you’re a bit ‘lost’ on where your blogging career is headed to.

– You want to expand your network? TBEX is a good place to meet fellow bloggers and travel-related companies. Years, ago, I was actively commenting on other blogs and meeting the people behind the URLs makes you feel that you’ve known the person for so long – even if you just met them in person!

– Prepare business cards. Believe me, you will need it. Most companies participating at the Speed Networking event prefer to get your business cards for possible partnerships in the future. This will also serve as your ticket to some activities. Print at least a hundred but only give these cards to those you really connect with.

– As a first time TBEX attendee, I was impressed with how the TBEX staff and Thailand’s Tourism Department organized the conference. The choices of Pre and post trips was overwhelming (glad we were allowed to pick more than one a week before the conference!) and I am truly satisfied with the Samui-Phangan Ladies’ Getaway Fam Trip. I was with the best tour guides and fabulous female bloggers!

– I am hoping that they will give importance to Asian bloggers by allotting a session specifically made for us. Let’s be honest here – we do not have same or equal opportunities compared to westerners.

– There is also an option for attendees who are extending their stay in Thailand to pitch and work with hotels all over the country. I managed to secure a deal with two Bangkok hotels. As much as I would love to visit Phuket, Koh Lanta and Pai, I had to go back home for work (booo!).

– There are rooms for improvement in terms of communication and urgent planning. Apart from that, I guess they did a great job!

My outdoor bedroom at W Retreat Koh Samui - Just kidding :P
My outdoor bedroom at W Retreat Koh Samui – Just kidding ๐Ÿ˜›

Will I still attend a TBEX conference? Definitely! As someone who doesn’t travel as much (due to my day job), joining such event inspires me to keep in touch with my blogging life. I remember being so productive after the trip. It helps when you’re surrounded by positive people who same the same interest as you do.



GOOD NEWS! TBEX ASIA 2016 is scheduled on October 13-16, 2016 in Metro Manila, Philippines! If you’ve been planning to visit my beloved country, this is the perfect time to go (though some parts will experience rainy season…. but that’s part of the fun lol). I am not imposing too much pressure with our own tourism board, but with a new president and all that, I’m hoping the Philippines will exceed the expectations of travelers! *Fingers Crossed*

Have you been to any Travel Blog Exchange (TBEX) conference before? Which one was your favorite and how was your experience?


  1. Doi said:

    Wonderful to finally read your experience from TBEX 2015 and that you enjoyed it Mica. Will you be joining this year’s TBEX? hehehe

    May 29, 2016
    • Senyorita said:

      Hi Doi! Yep I’m going this year and will be joining the initial Fam Trip next week ๐Ÿ™‚

      June 4, 2016
  2. Tine said:

    Hi Ms. Mica,

    How to register for the TBEX 2016? ๐Ÿ™‚

    Thanks ๐Ÿ™‚

    June 21, 2016
  3. Ferna said:

    Hi Mica, this is Fern from PTB. Read your post about TBEX since I’m also planning to join this year’s TBEX Asia (I haven’t registered yet). I’m a new blogger, and this one had me thinking when you said “I am hoping that they will give importance to Asian bloggers by allotting a session specifically made for us. Letโ€™s be honest here โ€“ we do not have same or equal opportunities compared to westerners.” Should I feel awkward or aloof? I’m concern about being cast away LOL if in case I will be in the conference.

    July 30, 2016
    • Senyorita said:

      Hi Ferna!

      I am encouraging you to give TBEX a try. The one in Thailand is the first in Asia and the sessions were helpful. The part where I mentioned Asian bloggers is about the affiliate marketing part in one of the sessions. The suggestions by the attendees were reviewed and taken into consideration by the organizers and TPBGOV, our host for this year ๐Ÿ™‚ I’m sure there will be a session concentrating on the Asian Market particularly the Philippines since we have homegrown talents who can talk about it with authority.

      Also, TBEx shouldn’t be all business! I recently attended TBEX Stockholm and I find the topics more useful and the speakers/sessions more engaging. I enjoyed my pre-tbex tour too (even if i signed up late) and the parties! The main reason why I am attending is to meet fellow bloggers and reunite with some of my friends. The business part is just a bonus ๐Ÿ™‚ Hope this helps!

      July 30, 2016
  4. Kat said:

    Hi, I’m going to TBEX 2016 in Manila ๐Ÿ™‚ Do you know when they typically advise participants that they have been selected for FAM trips? A month before?


    August 6, 2016
    • Senyorita said:

      Hello Kat!

      Based on TBEX Thailand, they informed us less than two weeks before. In Sweden naman super early like 2 months before but some slots opened last minute that’s why I secured one ๐Ÿ™‚

      August 10, 2016
  5. Hi, did you register for the pre-tbex tours? Can you both register for both Oct 13 and Oct 14 pre-tbex tours? Or you can only choose one day? Thank you very much ๐Ÿ™‚

    August 9, 2016
  6. Senyorita said:

    Hi Arrianne!

    For now, you can only register one event. You can sign up for multiple tours after majority secures at least 1 activity. Abang-abang lang ๐Ÿ˜€

    August 10, 2016
  7. Ysa said:

    Nice post about TBEX! Thanks for sharing this. I was looking for information about this event before I sign up for TBEX Manila and I landed here in your site. ๐Ÿ™‚ It’s gonna be my first time to attend if ever and I’m wondering what it will be like to be there… so this post is really helpful! ๐Ÿ˜€
    I’m going alone, unless my other travel blogger friend decides to show up too, so I don’t know anyone at all.

    September 3, 2016
    • Senyorita said:

      Thanks Ysa! Don’t worry, you will meet a lot of like-minded people in the conference ๐Ÿ™‚

      September 12, 2016

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